Google Tag Manager takes the idea of website analytics to the next level. Knowing what posts and information are attracting visitors and which pages have the worst bounce rates will allow you to leverage your successes and shore up any weak areas. These are just a few examples of the valuable insights website analytics can provide. Bounce rates (how many people visit your site and then immediately leave).You may have one rockstar page driving tons of traffic to your site, but have no idea that is happening or why it’s so effective.Īnalytics allow you to track how visitors use your site, to see which aspects are most successful and which are not. In a nutshell, without knowing how certain aspects of your website are performing, it’s hard for you to know what to focus on. “You can’t improve what you don’t measure” is a famous quote from Peter Drucker. Let’s take a look! Why It’s Important to Track Your Website’s Analytics
#Google tag tracking how to#
In this article, we will explain what Google Tag Manager is, why it’s a valuable tool, and how to set it up on your WordPress site.
With this tool, you can create conditions for tracking specific actions on your site, such as how many times a document is downloaded, how often a link is clicked on, or how many people watch an embedded video. While analytics tools can help, they only track certain information by default.Īlternatively, Google Tag Manager provides an easy way to create and manage tags on your website without the need for coding.
Knowing exactly how visitors interact with your WordPress site can teach you a lot about what works and what doesn’t.
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